Dolla

Dollar Basis Analyzer

High-fidelity wealth orchestration.

Dolla brings advanced portfolio tracking, multi-year tax optimization, and secure multi-tenant client portals into one unified workspace. Built to serve both forward-thinking households and Registered Investment Advisors (RIAs).

Built for forward-thinking households

  • Clarity

    Net worth, income, and spending in one place—updated from your accounts and plan assumptions.

  • Control

    Model what-if scenarios, compare paths, and adjust assumptions without rebuilding spreadsheets.

  • Advanced optimization

    Tax-aware strategies, smart spending guardrails, and living-standard modeling to help you elevate your everyday.

Solutions built for your scale

Choose between self-directed household planning and advisor-led firm orchestration.

Direct-to-Consumer

Manage your family's financial roadmap

Take full control of your future with advanced algorithms that sequence your decumulation, project taxes, and provide clean visualization models.

Key Value Proposition

  • Direct account sync (Plaid) & asset tracking
  • In-browser multi-period math optimization
  • Proactive Medicare & tax bracket alerts

Core Optimization Features

  • Tax-Aware Roth Ladders

    Minimizes lifetime tax liability by optimizing Roth conversions using custom mathematical solvers (HiGHS MILP).

  • Sequenced Withdrawals

    Sequences annual decumulation from Taxable, Tax-Deferred, and Roth accounts to maximize longevity and legacy value.

  • Asset Location Optimization

    Reduces tax drag by dynamically aligning equities, fixed income, and REITs across account tax types.

  • Smart Spending Guardrails

    Models retirement standard of living using advanced rules like the Kitces Ratchet and CAPE valuation buckets.

Platform FeatureB2C Household PlanB2B Advisor Tenant
Tax Optimization Solvers✔ (Standard)✔ (Advisory Scale)
White-Label Brand Customization✔ Full Customization
Advisor Co-Planning & Impersonation✔ Audit-Logged (FR-016)
Identity Security InfrastructureSingle GCIP DomainDedicated GCIP Tenant (ISOLATED)
SSO Integrations (SAML 2.0 / OIDC)✔ Enterprise SSO Supported

What you can do in Dolla

  • Portfolio & net worth

    Link accounts or enter positions manually; track assets, liabilities, and trends over time.

  • Scenario planning

    Fork assumptions, compare projections side-by-side, and stress-test your smart spending timeline and family milestones.

  • Tax & wealth optimization

    Roth conversion modeling, asset location placement, and living-standard tools grounded in your family's context.

  • Brand customization

    Advisory firms can fully white-label client spaces with custom logos, tailored welcome messages, custom styles, and dedicated browser favicons.

  • Secure client co-planning

    Collaborate with clients in real time using secure advisor impersonation tools backed by absolute audit accountability.

  • Enterprise SSO & security

    Ensure rigorous client isolation using SAML 2.0 / OIDC Single Sign-On integrations and GCIP-scoped authentication policies.

Frequently asked questions

What is Dolla?
Dolla is a wealth orchestration platform designed for forward-thinking households and Registered Investment Advisors (RIAs). It connects account aggregation, multi-period tax optimization (Roth ladders, asset location), and spending strategies into a single high-fidelity engine.
Does Dolla support financial advisors and RIAs?
Yes, Dolla features built-in B2B multi-tenant support for Registered Investment Advisors (RIAs) and wealth advisory firms. Advisors can brand the platform with custom logos and favicons, manage client access, co-plan with clients via secure audit-logged impersonation, and integrate with enterprise SAML and OIDC identity providers.
How does B2B multi-tenant branding and brand customization work on Dolla?
Under the B2B multi-tenant architecture, firms can configure full white-labeled brand customizations including customized login pages, logos, colors, welcome messaging, and dedicated browser favicons. The client's entire interface dynamically adjusts to match the advisor's firm identity, backed by strict tenant-scoped data security.
Does Dolla support Single Sign-On (SSO) via SAML and OIDC?
Yes, Dolla supports enterprise Single Sign-On (SSO) leveraging SAML 2.0 and OpenID Connect (OIDC) protocols. This allows advisory firms and corporate institutions to connect their centralized Identity Provider (IdP) for unified authentication and automated user provisioning.
What is Roth conversion optimization?
Roth conversion optimization is the process of strategically moving assets from tax-deferred accounts to a Roth IRA during lower-income years to minimize lifetime tax liability. Dolla employs a high-fidelity mixed-integer linear programming (MILP) solver to model tax brackets, IRMAA surcharges, and asset growth curves for optimal conversion sequencing.
Is advisor-client collaboration secure on Dolla?
Absolutely. Dolla secures data with enterprise-grade tenant isolation via Google Cloud Identity Platform (GCIP). When advisors collaborate with clients, they do so through a secure impersonation system that requires explicit authorization and generates permanent, tamper-proof audit trails.

Ready to optimize your financial future?

Create a free account to visualize your baseline, compare scenarios, and build your strategy at your own pace.